Appco Group launched in Belgium too

It was last year, in 2010, that Appco Group US was launched. The company also had launches last year in Russia and Brazil. Now, in April 2011, Appco Group once again has a country launch, in Belgium. The official launch in Belgium happened on April 5, after the successful testing of the market conducted last year.

The launch no doubt is part of the company's aggressive global expansion plans. Operations in Belgium begin with the energy sector and with this the company gets active in 25 countries worldwide.

Jess Leeson, General Manager of Appco Group Belgique sounds very confident and optimistic when he says, “The tests showed us that Appco can be huge in Belgium. We expect to open a second location with a new client by the end of this year. The growth opportunities are promising.”

“We are incredibly excited about our venture into the first French speaking country within the Group in 2011; this is an amazing opportunity for French speakers within the Group worldwide”, says Appco Group Vice President and Country Head of Belgium, Simon Murphy.

Appco Group Support delivers great results for major partner in Australia

Appco Group US, young and vibrant, is going great with the charities sector.

Appco Group Support has been working commendably well in the charities sector worldwide. The company, in partnership with a leading organization that focuses on assisting children in developing countries, has been working wonders. In Australia, the company has been helping this partner organization generate more donations this year through sign-ups. There are also plans to drive acquisition of new supporters for the organization's monthly programme, which generated income to fund projects for assisting children worldwide.

Says a top official working for the organization, “We’ve seen the positive impact of Appco Group Support’s efforts in other territories that we work in, and were eager to replicate the success in the Australian market place. Appco Group Support was able to provide the professional, reliable and cost effective service that we needed."

Appco Group Support's Philip Bresser visits Indian slums

Appco Group US has been going great in the charities sector, reaching out to the needy through its charity partners. The company has projects that work very systematically in the charities sector and do appreciable work, just as Appco Group is doing on the global level.

It was recently that Appco Group Support's Philip Bresser visited the slums in Chennai, India to see the difference that the projects of Street Children, run for a charity partner, make. This is what he has to say, “On a daily basis, we see the terrible things happening around the world, by watching the news or picking up a newspaper. But we can be very dismissive of what is happening. It seems very far away from the reality of our own lives. In the Western world we have reached the stage where we are used to the luxuries we have around us or that are so easily accessible. We live in a part of the world where we as individuals are empowered to make choices...I visited the Street Children projects of Anbu Illam in Chennai (Madras) South India. The field visit had a significant impact on me. Probably, because it is as confrontational as it can get.”

Adds Philip Bresser, “On television we see things happening in, so-called, Third World countries. Usually it is all far away and surrealistic. However, the things I have heard, seen and smelled in the slums and on the streets are very real. The Street Children projects in Chennai are necessary and really tangible. India is a country with a billion registered people and more than a million children are 'living' in the streets in Chennai. By directly supporting the projects in Chennai, we enable a significant 'extra' amount of children in Chennai to get proper shelter, health care, education and to be treated in a human way. We enable them to get into a position where they can make some choices in life as well, just like we do. The visit to Chennai put things into perspective for me”.

Appco Group is indeed doing amazing work and is making a real difference to the lives of the very people who need it most.

Appco Group Support works for underprivileged children in India

Appco Group Support's partnership with a leading charity client in India has worked towards bettering the lot of underprivileged children in India.

The campaign that Appco launched in collaboration with this client in 2001 has reached out to ten cities across the length and breadth of India, with over 325 dedicated fund-raisers in the field spreading awareness of the campaign. It's child welfare and development that's the motto and the campaign seeks to help the 8 million children, within the 6 to 14 age bracket, who are restricted access to education in India. Beyond generating donor supports, the company is intent on creating awareness for its client’s noble initiatives. The growth across India with the client has been as high as 120% and in the meantime FRs have raised over a million charitable donations over the past nine years. “Our journey with this client has been great. Our sole aim is to take this partnership to an extent where one day we will be able to reach every underprivileged child in this country”, says Saiprakash Kuckian, Vice President Appco Group India, Product Head Charity Division.

Appco Group US is also doing its best towards helping its charity clients in promoting themselves and their activities.

Appco Group Finance Meeting 2010 discusses important issues

The Appco Group Finance Meeting 2010, held at the Appco Group headquarters in London recently, discussed relevant issues relating to business and finance. The meet was hosted by the Appco Group Finance Academy and offered advice to delegates on efficient techniques to build a financially stable business. Managing Directors and Administrators of Marketing Companies affiliated to the Company took part in the meeting, which had as key speakers Appco Group Chairman Chris Niarchos, Managing Director Mike Blane and Vice Presidents Simon Murphy and Michael Scully. All of them stressed on the need of having interactive sessions and made sure that the meeting had enough of such sessions. The discussions at the meeting took a back-to-basics approach and the emphasis was on the importance of constructing a plan of attack and breaking down goals.

“You should have a regular plan where everyone involved is on the same page. Consequently you will find that you can stop problems before they occur”, said Mike Blane, Managing Director, Appco Group, while speaking about the need for financial planning in order to troubleshoot.

Appco Group US and its Marketing Companies would no doubt get benefited out of such regular meetings, which help company personnel see things from a clearer perspective.

Appco Group Marketing Companies Meeting

Appco Group US is making news by being the most dynamic and result-oriented direct marketing company in the United States. The results, always of the best kind, are made possible by a proper coordination between the Marketing Companies and the sales and marketing guys. Steps are initiated always to make sure the Marketing Companies get to mingle and thus make the best of it all.

Appco Group recently held its Marketing Companies Meeting at the Four Seasons Hotel in Canary Wharf, London. It was an interactive event and was attended by Managing Directors. Motivational discussions, especially on business challenges, divisional issues and plans for the future made the meeting eventful.

The Company Chairman Christos Niarchos waxed eloquent on the Appco Marketing Companies Meeting- “The quality initiatives and sales training initiatives established three months ago have had a huge effect on the business and driven exponential growth across all of the Divisions in which we operate...We have established a benchmark and the meeting allowed us to elaborate upon it so that it can be followed by the same astounding results in 2011."

"It was an astonishingly successful day and everyone should be congratulated for a job well done”, adds the dynamic Chairman and Founder of the Appco Group.

Appco Group US receives fundraising license for New York operations

Appco Group US has received the fundraising license for operations in New York.

The New York Attorney General recently granted the license, allowing Appco Group US to officially venture into the field for fundraising. Ever since the company began operations in the US, in September, efforts have been on to organize details and plan movements all across America. Immediately after receiving the license, the company started on work for fundraising for its first client in the charities sector, a prominent organization. The cold weather didn't prevent the very energetic and goal-oriented professionals from getting out onto the field.

Of course the company is in its initial stages on American soil, but work is going all smooth and hopes and aims are high. “ This is a relieving end to a very long process. Our focus is now firmly on success in the field and recruitment. I am looking forward to our anniversary in 2015 when we can all remember this 1st day in the field...”, says Kerry Johnstone, Chief Operating Officer, Appco Group, for the Americas.