Appco Group supports 30th International Fundraising Congress

Appco Group makes news by supporting the 30th International Fundraising Congress (IFC).

The IFC, established in 1981, has gained reputation as the world's leading conference on fundraising. The event, which has gained reputation for its learning and networking opportunities, regularly attracts around 900 participants from over 55 countries. Appco Group got noted by being one of the sponsors to the 30th IFC, held recently in the Netherlands. The support was not just in terms on finance; the company represented its international charity partners at the event to discuss the ways charities can benefit from direct marketing.

The 30th IFC had different sessions which included a Masterclass programme and a Core programme. The four-day Masterclass programme had talks on fundraising strategy, team leadership and digital communication and also had in-depth learning sessions . The three day Core programme comprised of shorter workshops and sessions engineered to motivate attendants with their energetic pace and wealth of insights. The sessions included a survival guide for fundraising leaders, talks on finance and working with donors.

Appco Group USA in particular and Appco Group in general has been making considerable contribution towards fund-raising and hence the support that the company has rendered to the 30th IFC deserves special mention.

Appco Group with new iPhone application

Good news for everyone associated with Appco Group US.

The Appco Group has introduced a novel system to enable users share views, news and ideas from wherever they are in the world. This can be done through the Appco Group's iPhone application, aptly named Appco App, which can be downloaded from www.apple.com/itunes.

This would do a lot to the company which believes in growing by sharing views and ideas. News concerning the direct marketing sector too would be communicated all across the world, with photos, videos etc. The application works on all current versions of the iPhone with the iOS 4.0 itunes software update downloaded.

“The Appco App currently works only on the iPhone but an iPad version is on its way in the coming months”- says Andy Hobbs, Web Development Manager, Appco Group.

30 West 21st Street great location for Appco Group U.S

30 West 21st Street, where Appco Group US is based at present, is an ideal location for a company with such an excellent kind of credentials.

“30 West 21st Street is a great location for a fast-growing, entrepreneurial organization with global presence like Appco Group U.S,” said Kevin Comer, Senior Managing Director of Beck Street Capital, the company that has acquired 30 West 21st Street, the 12-story luxury commercial building located between 5th and 6th Avenues. 30 West 21st Street has all kinds of luxury amenities including one of New York City’s only private, landscaped gardens, concierge service, a modern, renovated lobby etc. The most notable thing is the location- at the crossroads of Flatiron, Chelsea, Gramercy and Union Square.

Says Kerry Johnstone, Chief Operating Officer of Appco Group U.S., “30 West 21st Street is a wonderful space for our first U.S. office and headquarters; and we are looking forward to building roots in the U.S. and this is the perfect platform for our expansion.”

Appco US Launch

Here's a first hand account of the launch visit to the Appco Group USA office, based in New York…

"On the 15th September 2010 the start of the American adventure began for us at Appco as we had packed our bags full of dreams and headed off from London on our one way trip to NEW YORK CITY!!!!

As we landed the American adventure began as all around us were yellow cabs and bright lights, we had fun trying to fit Ogo’s seven suitcases in the back of a cab as Will played his favourite Jay-Z track Empire State of mind out loud so everyone knew we had arrived and we were here to stay!

In the last few weeks it has all been happening. Vice President Michael Scully came over for the week to help with the set up and organise the details of setting up a new country with regards to Appco Group's planned movements and expansion across all of America.......we may just be in New York now but we are already thinking and talking about where to expand.

The Appco Group US office, which is beautiful, is now fully furnished and operational; it fits in perfectly with the Manhattan setting, with high ceilings, glass walls and wooden floors, and seeing as its only 5 minutes from the Empire State building it’s not hard to miss!!

We have all moved into our brand new apartment just off Times Square so we can see everything that goes on in NYC and feels like we are living an episode of Friends we are that close to Central Park. We have visited all over Manhattan and New York State, and with over 9 million people here we have plenty of territory!

Over the past weekend we did the tourist trip and went to see all the sights including the Empire State building, Madison Square Garden, the Statue of Liberty and also went to our first Yankees game at Yankee Stadium, they were playing the Boston Red Sox...which we believe is a big deal!

We now have the licence through which means we can officially start pitching and getting in the field and building a country, and all three of us can’t wait to get out there and start a brand new country from fresh. It’s going to be such a great adventure for all of us, and with all our ambitions, drive and goals of what we all want to achieve we can’t wait to get started and build an American empire!"

Cheers!-Chris Rudge, Ogo Ekweozor and Will Lyon, Appco Group

Appco Group plans to expand into more countries

Just as Appco Group US is going strong and expanding into newer sectors and new territories across the United States, the Appco Group is all set with ambitious plans to expand into even more new countries.
The company currently a presence in 25 countries, with country launches in Brazil, America and Russia this year alone and signs are that the company has no intention of slowing down.

Appco Group Managing Director Mike Blane says, “The world is changing. We have grown from being in one country, Australia, 23 years ago, to the massive global reach we now enjoy across 25 countries...It is not enough that we are a world-leading direct marketing company- if we want to continue to thrive then we need to maintain standards as we grow. That is why we are investing our infrastructure, developing initiatives to provide the best possible support to the Field Representatives who are associated to our network, and taking steps to ensure that we continue to deliver the best possible customer service to our clients.”

So, great times ahead for Appco Group as well as for the direct marketing community worldwide.